240,184,209 messages delivered this month · 4,218 active workspaces across 38 markets · Median template approval · 18m · ▲ +34% revenue lift · 90 days post-onboarding · Now live: AI Flow Generation
240,184,209 messages delivered this month · 4,218 active workspaces across 38 markets · Median template approval · 18m · ▲ +34% revenue lift · 90 days post-onboarding · Now live: AI Flow Generation
WhatsApp Marketing Automation
1.0.0 · platform
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— About us

We build one workspace
so you can stop
stitching five tools.

Twelve products under one bill. Broadcasts, flows, inbox, templates, AI, payments — built to talk to each other from day one.

2024
founded
38
markets
240M
msgs / mo
01
— How we started
Origin story
Bengaluru + Berlin· shipping since 2024

In 2023, our co-founders were running a flower business out of Mumbai. Five different tools. Five different bills. Customer messages arriving at midnight in five different inboxes.

We built WhatsApp Marketing Automation as the workspace we wished we had — broadcasts that read replies, flows that know the catalog, templates that get approved before you send them.

A year later 4,218 teams ship 240M messages a month through it.

— At a glance
  • Founded Mar 2024
  • Headquarters Bengaluru, India
  • EU office Berlin, Germany
  • Employees 38
  • Customers 4,218
  • Funding Seed · $4.2M
02
— What we believe
Five operating principles
printed on every team laptop

Strong opinions,
loosely held.

i

Per-seat is wrong.

You should pay for messages your customers receive — never for chairs in your office.

ii

Tools should talk.

Broadcasts read replies. Flows know your catalog. Analytics tag every send.

iii

Support is a human.

Email us, get a person inside 4 hours. Free plan included. Yes, really.

iv

Ship weekly, polish daily.

We deploy every Tuesday. Nothing fancy — we just refuse to break our promises.

v

Default to honest.

No dark patterns. No hidden tiers. No "contact sales" for the listed price. Ever.

03
— Timeline
Two years in

From flower shop
to 240M / month.

Q1 2024

Founded

Priya & Dario start building WhatsApp Marketing Automation out of a Bengaluru garage. First commit lands on a Tuesday.

shipped
Q2 2024

Seed round · $4.2M

Y Combinator + Sequoia Surge back the team. First two engineers join, ship broadcasts module.

shipped
Q3 2024

First 100 customers

Bloomly Flowers signs up. Maison & Co. migrates from Wati. Inbox + Flows go live the same week.

shipped
Q4 2024

SOC 2 Type II

Independent audit completed. EU office opens in Berlin. Templates library hits 71 starters.

shipped
Q1 2025

AI Copilot · v4.0

Describe a flow in plain English, get a 14-node graph in 2.4 seconds. Adoption hits 67% in week one.

shipped
Q2 2025

Crossed 1,000 teams

Marigold & Co · Lagos, Pebble · Mumbai, FORMAS · São Paulo all migrate in the same week.

shipped
Q1 2026

AI Flow Generation · v4.2

Latest release — full-stack flow generation, version control, public roadmap. 4,218 teams shipping.

upcoming
Q2 2026

Next: payments · v5.0

In-thread checkout across 22 gateways. Beta opens to Pro plan customers in June.

upcoming
04
— By the numbers
Where we are today
refreshed Jun 2026
240M
messages / month
across 38 markets
4,218
teams
shipping every day
$0
per-agent fees
and never will be
96%
CSAT
12,400 ratings
142%
net retention
over 12 months
18m
template approval
median, under 4% reject
42s
first response
SLA, business hours
99.98%
uptime
rolling 90 days
05
— In the news
Press & coverage

What people
are writing.

TechCrunch
Mar 2026

"WhatsApp Marketing Automation quietly built the WhatsApp platform every operator wanted — without the per-seat trap."

Read article →
The Information
Feb 2026

"Bengaluru-Berlin SaaS startup hits 240M messages a month with a 38-person team."

Read article →
Forbes India
Jan 2026

"How WhatsApp Marketing Automation is replacing four tools at every D2C brand that touches WhatsApp."

Read article →
YourStory
Nov 2025

"The bootstrap-to-Seed story behind India's fastest-growing WhatsApp platform."

Read article →
Sifted
Sep 2025

"WhatsApp Marketing Automation opens Berlin office, signals European push for SOC 2 + GDPR-native CRM."

Read article →
Product Hunt
Aug 2025

"#1 product of the week — AI Flow Generation goes viral, 14k upvotes in 24 hours."

Read article →
06
— Backed by
Investors & angels

Funded by people who
have shipped.

Y Combinator
Sequoia Surge
Lightspeed
Tiger Global
Better Capital
Peak XV
— And these operators
Naval Ravikant
Founder, AngelList
Patrick Collison
Co-founder, Stripe
Kunal Shah
Founder, CRED
Sahil Lavingia
Founder, Gumroad
Lenny Rachitsky
Lenny's Newsletter
Calvin French-Owen
Co-founder, Segment
Nikita Bier
Operator, ex-Meta
Suhail Doshi
Co-founder, Mixpanel

We replaced AiSensy, Klaviyo, Freshdesk, and a Zapier mess. Read rates jumped from 19% on email to 86% on WhatsApp — and agents reply 3× faster. CFO is happy.

PR
Priya Ramaswamy
Head of CX, Bloomly Flowers · Mumbai
tools replaced
4 → 1
repeat orders
+38%
Come build with us

Two founders.
Now 4,218 teams.

Live in 4 minutes. No credit card. Cancel anytime, keep your data.

Joined this week
RM
Ridgewell Mortgages
Berlin · upgraded to Scale
Maison & Co.
Paris · migrated from Wati
FO
Formas Studio
São Paulo · 12 seats