{{-- Public About page — editorial, dense, no team cards. The hero is pinned to the top. Every other section is captured to a string keyed by its slug, then echoed in the admin-defined order (fc_section_order) and skipped when hidden (fc_section_visible). With no admin edits this renders in the exact shipped order, visibly identical. Sections: Hero → Origin story → Values → Timeline → Numbers → Press → Backers → Pull quote → CTA. --}} {{-- ============== HERO (pinned, rendered first) ============== --}}
{{ fc('about.hero.eyebrow', __('— About us')) }}

{!! fc( 'about.hero.headline', __( 'We build one workspace
so you can stop
stitching five tools.', ), ) !!}

{{ fc('about.hero.intro', __('Twelve products under one bill. Broadcasts, flows, inbox, templates, AI, payments — built to talk to each other from day one.')) }}

2024
{{ __('founded') }}
38
{{ __('markets') }}
240M
{{ __('msgs / mo') }}
@php $sec = []; @endphp {{-- ============== ORIGIN STORY ============== --}} @php ob_start(); @endphp
01
{{ fc('about.origin-story.eyebrow', __('— How we started')) }}
{{ fc('about.origin-story.sublabel', __('Origin story')) }}
{{ __('Bengaluru + Berlin') }}· {{ __('shipping since 2024') }}

{{ fc('about.origin-story.para1', __('In 2023, our co-founders were running a flower business out of Mumbai. Five different tools. Five different bills. Customer messages arriving at midnight in five different inboxes.')) }}

{{ fc('about.origin-story.para2', __('We built :brand as the workspace we wished we had — broadcasts that read replies, flows that know the catalog, templates that get approved before you send them.', ['brand' => brand_name()])) }}

{!! fc( 'about.origin-story.para3', __('A year later 4,218 teams ship 240M messages a month through it.'), ) !!}

{{ fc('about.origin-story.glance-label', __('— At a glance')) }}
{{-- Every glance row's label AND value is live-editable: each span carries data-fc + reads via fc() so the live editor's inline bridge can rewrite it (defaults keep the shipped copy). --}}
  • {{ fc('about.origin-story.glance-r1-label', __('Founded')) }} {{ fc('about.origin-story.glance-r1-value', __('Mar 2024')) }}
  • {{ fc('about.origin-story.glance-r2-label', __('Headquarters')) }} {{ fc('about.origin-story.glance-r2-value', __('Bengaluru, India')) }}
  • {{ fc('about.origin-story.glance-r3-label', __('EU office')) }} {{ fc('about.origin-story.glance-r3-value', __('Berlin, Germany')) }}
  • {{ fc('about.origin-story.glance-r4-label', __('Employees')) }} {{ fc('about.origin-story.glance-r4-value', '38') }}
  • {{ fc('about.origin-story.glance-r5-label', __('Customers')) }} {{ fc('about.origin-story.glance-r5-value', '4,218') }}
  • {{ fc('about.origin-story.glance-r6-label', __('Funding')) }} {{ fc('about.origin-story.glance-r6-value', __('Seed · $4.2M')) }}
@php $sec['origin-story'] = ob_get_clean(); @endphp {{-- ============== VALUES ============== --}} @php ob_start(); @endphp
02
{{ fc('about.values.eyebrow', __('— What we believe')) }}
{{ fc('about.values.sublabel', __('Five operating principles')) }}
{{ __('printed on every team laptop') }}

{!! fc( 'about.values.headline', __('Strong opinions,
loosely held.'), ) !!}

@foreach ([['i', __('Per-seat is wrong.'), __('You should pay for messages your customers receive — never for chairs in your office.')], ['ii', __('Tools should talk.'), __('Broadcasts read replies. Flows know your catalog. Analytics tag every send.')], ['iii', __('Support is a human.'), __('Email us, get a person inside 4 hours. Free plan included. Yes, really.')], ['iv', __('Ship weekly, polish daily.'), __('We deploy every Tuesday. Nothing fancy — we just refuse to break our promises.')], ['v', __('Default to honest.'), __('No dark patterns. No hidden tiers. No "contact sales" for the listed price. Ever.')]] as [$num, $title, $desc])
{{ $num }}

{{ fc("about.values.item{$loop->iteration}-title", $title) }}

{{ fc("about.values.item{$loop->iteration}-desc", $desc) }}

@endforeach
@php $sec['values'] = ob_get_clean(); @endphp {{-- ============== TIMELINE ============== --}} @php ob_start(); @endphp
03
{{ fc('about.timeline.eyebrow', __('— Timeline')) }}
{{ fc('about.timeline.sublabel', __('Two years in')) }}

{!! fc( 'about.timeline.headline', __('From flower shop
to 240M / month.'), ) !!}

@foreach ([ ['Q1 2024', __('Founded'), __('Priya & Dario start building :brand out of a Bengaluru garage. First commit lands on a Tuesday.', ['brand' => brand_name()]), true], ['Q2 2024', __('Seed round · $4.2M'), __('Y Combinator + Sequoia Surge back the team. First two engineers join, ship broadcasts module.'), true], ['Q3 2024', __('First 100 customers'), __('Bloomly Flowers signs up. Maison & Co. migrates from Wati. Inbox + Flows go live the same week.'), true], ['Q4 2024', __('SOC 2 Type II'), __('Independent audit completed. EU office opens in Berlin. Templates library hits 71 starters.'), true], ['Q1 2025', __('AI Copilot · v4.0'), __('Describe a flow in plain English, get a 14-node graph in 2.4 seconds. Adoption hits 67% in week one.'), true], ['Q2 2025', __('Crossed 1,000 teams'), __('Marigold & Co · Lagos, Pebble · Mumbai, FORMAS · São Paulo all migrate in the same week.'), true], ['Q1 2026', __('AI Flow Generation · v4.2'), __('Latest release — full-stack flow generation, version control, public roadmap. 4,218 teams shipping.'), false], ['Q2 2026', __('Next: payments · v5.0'), __('In-thread checkout across 22 gateways. Beta opens to Pro plan customers in June.'), false], ] as $i => [$qtr, $title, $desc, $shipped])
{{ fc("about.timeline.item{$loop->iteration}-qtr", $qtr) }}
@if (!$loop->last)
@endif

{{ fc("about.timeline.item{$loop->iteration}-title", $title) }}

{{ fc("about.timeline.item{$loop->iteration}-desc", $desc) }}

@if ($shipped) {{ __('shipped') }} @else {{ __('upcoming') }} @endif
@endforeach
@php $sec['timeline'] = ob_get_clean(); @endphp {{-- ============== NUMBERS ============== --}} @php ob_start(); @endphp
04
{{ fc('about.numbers.eyebrow', __('— By the numbers')) }}
{{ fc('about.numbers.sublabel', __('Where we are today')) }}
{{ __('refreshed') }} {{ now()->format('M Y') }}
@foreach ([['240M', __('messages / month'), __('across 38 markets')], ['4,218', __('teams'), __('shipping every day')], ['$0', __('per-agent fees'), __('and never will be')], ['96%', __('CSAT'), '12,400 ' . __('ratings')], ['142%', __('net retention'), __('over 12 months')], ['18m', __('template approval'), __('median, under 4% reject')], ['42s', __('first response'), __('SLA, business hours')], ['99.98%', __('uptime'), __('rolling 90 days')]] as [$big, $label, $sub])
{{ fc("about.numbers.item{$loop->iteration}-big", $big) }}
{{ fc("about.numbers.item{$loop->iteration}-label", $label) }}
{{ fc("about.numbers.item{$loop->iteration}-sub", $sub) }}
@endforeach
@php $sec['numbers'] = ob_get_clean(); @endphp {{-- ============== PRESS ============== --}} @php ob_start(); @endphp
05
{{ fc('about.press.eyebrow', __('— In the news')) }}
{{ fc('about.press.sublabel', __('Press & coverage')) }}

{!! fc('about.press.headline', __('What people
are writing.')) !!}

@foreach ([['TechCrunch', __('Mar 2026'), __('":brand quietly built the WhatsApp platform every operator wanted — without the per-seat trap."', ['brand' => brand_name()])], ['The Information', __('Feb 2026'), __('"Bengaluru-Berlin SaaS startup hits 240M messages a month with a 38-person team."')], ['Forbes India', __('Jan 2026'), __('"How :brand is replacing four tools at every D2C brand that touches WhatsApp."', ['brand' => brand_name()])], ['YourStory', __('Nov 2025'), __('"The bootstrap-to-Seed story behind India\'s fastest-growing WhatsApp platform."')], ['Sifted', __('Sep 2025'), __('":brand opens Berlin office, signals European push for SOC 2 + GDPR-native CRM."', ['brand' => brand_name()])], ['Product Hunt', __('Aug 2025'), __('"#1 product of the week — AI Flow Generation goes viral, 14k upvotes in 24 hours."')]] as [$outlet, $date, $blurb])
{{ fc("about.press.item{$loop->iteration}-outlet", $outlet) }}
{{ fc("about.press.item{$loop->iteration}-date", $date) }}

{{ fc("about.press.item{$loop->iteration}-blurb", $blurb) }}

{{ __('Read article →') }}
@endforeach
@php $sec['press'] = ob_get_clean(); @endphp {{-- ============== BACKERS ============== --}} @php ob_start(); @endphp
06
{{ fc('about.backers.eyebrow', __('— Backed by')) }}
{{ fc('about.backers.sublabel', __('Investors & angels')) }}

{!! fc( 'about.backers.headline', __('Funded by people who
have shipped.'), ) !!}

@foreach (['Y Combinator', 'Sequoia Surge', 'Lightspeed', 'Tiger Global', 'Better Capital', 'Peak XV'] as $vc)
{{ fc("about.backers.vc{$loop->iteration}", $vc) }}
@endforeach
{{ fc('about.backers.operators-label', __('— And these operators')) }}
@foreach ([['Naval Ravikant', __('Founder, AngelList')], ['Patrick Collison', __('Co-founder, Stripe')], ['Kunal Shah', __('Founder, CRED')], ['Sahil Lavingia', __('Founder, Gumroad')], ['Lenny Rachitsky', __('Lenny\'s Newsletter')], ['Calvin French-Owen', __('Co-founder, Segment')], ['Nikita Bier', __('Operator, ex-Meta')], ['Suhail Doshi', __('Co-founder, Mixpanel')]] as [$name, $title])
{{ fc("about.backers.op{$loop->iteration}-name", $name) }}
{{ fc("about.backers.op{$loop->iteration}-title", $title) }}
@endforeach
@php $sec['backers'] = ob_get_clean(); @endphp {{-- ============== PULL QUOTE ============== --}} @php ob_start(); @endphp@php $sec['pull-quote'] = ob_get_clean(); @endphp {{-- ============== FINAL CTA ============== --}} @php ob_start(); @endphp@php $sec['cta-final'] = ob_get_clean(); @endphp @php foreach (fc_section_order('about', array_keys($sec)) as $slug) { if (fc_section_visible('about', $slug)) { echo $sec[$slug]; } } @endphp